The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can likewise be utilised to define the best business, just one where all of portions of the firm are accountable for harmony, or physical fitness . For the reason that perfect firm, all facets of the firm fit with each other. Each and every portion (section / role / task / etc.. ) really should match the other, and collectively they all work to build the full total. This means marketing makes the guarantees, and creation / satisfaction keeps those guarantees, and also the government oversees it all. As an example, if the marketing department was planning a pro motion, all of elements – the message, the paper, logo, the typeface, the appearance, feel, and texture – should be congruent to maximize the efficacy of the content. To exemplify my purpose, an individual could choose various fonts to market a carnival compared to a mortuary.