The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition may also be employed to define the best business, one where all of sections of the firm are accountable for stability, or fitnesscenter. For the reason this perfect industry, all facets of the business fit with each other. Every single part (department / function / activity / etc.. ) must complement one other, and collectively they all function to construct the sum total. That means marketing makes the guarantees, and manufacturing / fulfillment keeps those guarantees, and the government oversees everything. As an example, if the advertising section was designing a pro motion, all elements – the message, the paper, brand, the typeface, the look, texture , and texture – should be congruent to make the most of the potency of the message. To illustrate my point, an individual would choose various fonts to publicize a carnival as opposed to a mortuary.