The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can likewise be employed to specify the perfect firm, one where all pieces of the firm are accountable for harmony, or fitness. In that best firm, all facets of this firm meet together. Every single aspect (department / role / activity / etc.) must complement one other, and with each other all of them do the job to construct the full total. This means promotion creates the promises, generation / fulfillment keeps those guarantees, and also the government oversees it all. As an example, if the advertising department has been developing a pro motion, all of things – the material, the newspaper, emblem, the typeface, the appearance, texture , and texture – ought to be siphoned to maximize the efficacy of the content. To exemplify my point, one would choose unique fonts to market a circus versus a mortuary.