The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be employed to specify the ideal business, one where all portions of the business come accountable for stability, or exercise . In that ideal firm, all issues with the firm fit with each other. Every aspect (section / role / task / etc.. ) need to complement the other, and with each other all of them do the job to construct the sum total. This means marketing creates the guarantees, and manufacturing / fulfillment keeps the guarantees, and also the government oversees it all. By way of example, in the event the marketing section has been developing a promotion, all of aspects – that the message, the paper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the efficacy of the content. To illustrate my point, an individual would choose unique fonts to publicize a pirate compared to a mortuary.