The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be utilised to define the perfect firm, just one where all portions of the business have been in agreement, harmony, or exercise . In this perfect firm, all facets of the firm meet together. Each element (section / role / task / etc.. ) should match one other, and together all of them work to construct the total. That means promotion creates the promises, generation / satisfaction keeps the claims, and also the administration oversees all of it. By way of example, if the marketing section has been planning a pro motion, all things – that the material, the paper, emblem, the typeface, the appearance, texture texture – should be congruent to maximize the power of the message. To illustrate my purpose, an individual would choose various fonts to market a carnival vs a mortuary.