The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be utilised to specify the ideal business, just one where all of portions of the firm come in agreement, harmony, and / or exercise . For the reason this ideal firm, all facets of the firm fit with each other. Each element (section / function / task / etc.) need to complement one other, and collectively they all operate to construct the full total. That means promotion creates the promises, production / fulfillment keeps the guarantees, and also the administration manages everything. For example, if the advertising section has been designing a pro motion, all aspects – the material, the newspaper, brand, the typeface, the design, texture texture – should be congruent to make the most of the efficacy of the content. To illustrate my point, an individual could choose various fonts to publicize a circus as opposed to a mortuary.