The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may likewise be utilised to specify the ideal firm, just one where all sections of the firm come accountable for stability, or fitness. In that perfect industry, all issues with the firm meet together. Each portion (section / role / task / etc.) need to complement the other, and jointly all of them work to construct the full total. That means promotion creates the promises, manufacturing / satisfaction keeps those promises, and also the administration oversees it all. For example, if the marketing section has been designing a promotion, all of components – the material, the newspaper, emblem, the typeface, the look, texture , and texture – should be congruent to make the most of the effectiveness of the content. To illustrate my purpose, one could choose different fonts to market a pirate compared to a mortuary.