The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may also be employed to define the perfect business, one where all of pieces of the business have been accountable for harmony, or physical fitness center. In this best industry, all facets of this business fit with each other. Just about every component (department / function / activity / etc.. ) ought to complement the other, and with each other all of them function to build the sum total. This means marketing creates the guarantees, and production / fulfillment keeps the claims, and the administration manages everything. As an example, if the marketing department has been designing a promotion, all components – that the message, the paper, logo, the typeface, the look, texture texture – should be congruent to make the most of the potency of the content. To exemplify my purpose, one could choose unique fonts to publicize a carnival as opposed to a mortuary.