The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be employed to specify the best firm, just one where all of portions of the firm come accountable for harmony, or physical fitness center. For the reason this best industry, all issues with the firm meet together. Every aspect (section / role / activity / etc.. ) need to match the other, and together all of them work to construct the sum total. This means marketing makes the guarantees, and production / satisfaction keeps the claims, and the administration oversees all of it. As an example, in the event the advertising section has been creating a pro motion, all of elements – that the message, the paper, brand, the typeface, the appearance, feeltexture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my point, an individual could choose distinctive fonts to market a pirate as opposed to a mortuary.