The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition may likewise be employed to specify the perfect firm, one where all of parts of the firm are in agreement, harmony, or fitnesscenter. For the reason that best business, all facets of the firm meet with each other. Each part (department / function / activity / etc.. ) ought to complement one other, and together they all perform to construct the full total. That means marketing makes the promises, creation / fulfillment keeps those promises, and also the administration manages it all. For example, in the event the marketing section was creating a promotion, all of things – that the material, the paper, emblem, the typeface, the design, texture texture – ought to be siphoned to make the most of the potency of the message. To illustrate my purpose, one could choose distinctive fonts to publicize a circus vs a mortuary.