The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may also be used to specify the best business, just one where all of regions of the firm are in agreement, harmony, and / or exercise center. For the reason that perfect industry, all facets of this firm meet together. Each and every aspect (department / role / activity / etc.. ) really should complement one other, and with each other they all operate to construct the full total. This means promotion makes the promises, generation / fulfillment keeps the claims, and the government manages everything. By way of example, if the marketing section has been developing a promotion, all components – the material, the newspaper, brand, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the potency of the content. To illustrate my point, one would choose various fonts to market a pirate versus a mortuary.