The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can also be utilised to specify the perfect firm, just one where all portions of the firm come in agreement, stability, and / or fitnesscenter. In this best industry, all issues with this business meet together. Every single portion (section / function / task / etc.) need to match the other, and collectively all of them function to construct the full total. That means promotion creates the guarantees, and creation / satisfaction keeps the promises, and the administration oversees all of it. For example, in the event the advertising department has been designing a promotion, all components – that the message, the paper, logo, the typeface, the look, texture texture – ought to be siphoned to maximize the efficacy of the message. To illustrate my point, an individual could choose distinctive fonts to market a carnival as opposed to a mortuary.