The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be used to specify the perfect business, one where all pieces of the business have been accountable for harmony, and / or fitness. In this perfect industry, all facets of the business meet together. Every single aspect (section / role / task / etc.. ) must complement the other, and collectively all of them do the job to build the full total. That means promotion makes the promises, generation / satisfaction keeps those promises, and the government oversees everything. For example, if the marketing department has been creating a promotion, all factors – the message, the paper, brand, the typeface, the design, texture texture – ought to be siphoned to make the most of the effectiveness of the message. To illustrate my point, one could choose distinctive fonts to publicize a circus versus a mortuary.