The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be employed to define the best firm, one where all of regions of the firm come accountable for harmony, or exercise . For the reason this best firm, all facets of the business fit together. Each and every aspect (department / role / activity / etc.. ) must match one other, and with each other all of them function to construct the full total. That means marketing makes the guarantees, and production / satisfaction keeps the guarantees, and also the government manages everything. For example, if the advertising department was developing a promotion, all factors – that the message, the paper, emblem, the typeface, the appearance, texture texture – should be congruent to make the most of the potency of the message. To exemplify my point, an individual would choose different fonts to market a carnival versus a mortuary.