The dictionary defines congruity as meaning: contract, stability, or fitness.That definition can also be employed to define the ideal firm, just one where all pieces of the business have been accountable for stability, or physical fitness . In that ideal business, all facets of the business fit together. Every single part (section / function / activity / etc.) really should complement the other, and collectively they all operate to construct the total. That means promotion makes the promises, manufacturing / satisfaction keeps those promises, and also the government oversees all of it. As an example, if the marketing section was planning a promotion, all of components – that the message, the paper, emblem, the typeface, the look, feel, and texture – ought to be siphoned to maximize the power of the content. To illustrate my purpose, an individual would choose various fonts to market a carnival vs a mortuary.