The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may also be employed to define the perfect business, just one where all of pieces of the firm have been in agreement, harmony, or exercise . For the reason this perfect industry, all issues with this firm meet together. Every component (department / function / task / etc.. ) really should complement one other, and with each other they all perform to build the full total. That means marketing creates the guarantees, and creation / satisfaction keeps the guarantees, and the administration manages it all. As an example, if the marketing section has been designing a promotion, all aspects – that the material, the newspaper, logo, the typeface, the look, feel, and texture – should be congruent to make the most of the power of the message. To illustrate my purpose, one would choose distinctive fonts to market a circus vs a mortuary.