The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be used to specify the best business, one where all of parts of the business are in agreement, stability, or physical fitness center. For the reason that best industry, all facets of this firm meet together. Every aspect (department / function / activity / etc.) ought to match the other, and collectively all of them operate to construct the sum total. This means marketing makes the guarantees, and generation / fulfillment keeps the guarantees, and the government manages all of it. For example, in the event the marketing department has been creating a pro motion, all factors – that the material, the paper, brand, the typeface, the appearance, feel, and texture – ought to be siphoned to make the most of the power of the message. To illustrate my purpose, one could choose distinctive fonts to market a circus as opposed to a mortuary.