The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be utilised to define the best firm, one where all portions of the firm have been accountable for stability, and / or physical fitness center. For the reason that best business, all facets of this business fit together. Every part (section / role / task / etc.) ought to match the other, and with each other they all work to construct the full total. This means marketing creates the promises, creation / fulfillment keeps the promises, and also the administration oversees all of it. As an example, in the event the advertising department was designing a promotion, all things – the message, the paper, brand, the typeface, the appearance, feel, and texture – ought to be siphoned to make the most of the efficacy of the message. To illustrate my purpose, an individual would choose various fonts to publicize a pirate as opposed to a mortuary.