The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can also be utilised to specify the ideal firm, one where all parts of the firm are accountable for stability, and / or fitnesscenter. In this ideal industry, all issues with this firm fit together. Each element (department / function / activity / etc.. ) should complement the other, and together all of them work to construct the sum total. This means promotion creates the promises, creation / fulfillment keeps the promises, and also the administration oversees it all. As an example, if the advertising department was planning a pro motion, all things – that the material, the newspaper, emblem, the typeface, the look, texture , and texture – ought to be siphoned to make the most of the power of the content. To illustrate my purpose, an individual could choose unique fonts to market a carnival as opposed to a mortuary.