The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be used to define the best firm, just one where all of regions of the firm come accountable for harmony, and / or physical fitness . For the reason that best firm, all issues with this firm meet together. Each and every element (department / role / activity / etc.. ) should complement one other, and together they all function to construct the total. This means marketing creates the promises, creation / fulfillment keeps those claims, and also the government oversees everything. For example, if the advertising department has been developing a promotion, all of aspects – that the material, the newspaper, brand, the typeface, the appearance, feeltexture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my purpose, an individual could choose distinctive fonts to market a circus vs a mortuary.