The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may also be utilised to define the best firm, one where all parts of the business come in agreement, harmony, or fitness. In that ideal business, all issues with this firm meet with each other. Just about every component (section / role / activity / etc.. ) ought to complement one other, and with each other they all do the job to construct the sum total. That means marketing makes the promises, manufacturing / satisfaction keeps those promises, and the government manages everything. As an example, if the advertising section was developing a promotion, all of factors – the material, the newspaper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the effectiveness of the message. To exemplify my purpose, an individual would choose unique fonts to publicize a circus versus a mortuary.