The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can likewise be utilised to specify the ideal business, just one where all of regions of the business have been accountable for stability, or exercise center. In that best business, all issues with this firm fit together. Every component (section / role / activity / etc.) must complement the other, and with each other all of them work to build the sum total. This means promotion makes the guarantees, and manufacturing / satisfaction keeps the guarantees, and the administration oversees all of it. For example, in the event the marketing section was designing a promotion, all of things – the material, the paper, emblem, the typeface, the design, feel, and texture – should be congruent to maximize the effectiveness of the message. To exemplify my point, an individual could choose distinctive fonts to market a pirate as opposed to a mortuary.