The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be employed to specify the best firm, just one where all of pieces of the business come in agreement, stability, and / or exercise . In that perfect business, all issues with this business fit with each other. Each component (department / function / activity / etc.. ) should match the other, and together they all do the job to construct the full total. This means promotion makes the promises, generation / fulfillment keeps those claims, and the government oversees everything. As an example, if the advertising section has been developing a pro motion, all factors – the message, the paper, logo, the typeface, the look, feeltexture – ought to be siphoned to make the most of the potency of the content. To illustrate my purpose, an individual would choose various fonts to market a circus compared to a mortuary.