The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can also be utilised to define the perfect firm, one where all parts of the firm have been in agreement, stability, and / or exercise center. For the reason this perfect firm, all issues with this firm fit together. Each and every part (department / role / task / etc.. ) should complement the other, and with each other all of them function to build the full total. This means promotion creates the promises, manufacturing / fulfillment keeps those claims, and also the administration manages all of it. As an example, in the event the marketing section was creating a promotion, all factors – the message, the paper, brand, the typeface, the design, feeltexture – should be congruent to maximize the effectiveness of the content. To illustrate my point, an individual would choose unique fonts to market a circus vs a mortuary.