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The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be employed to specify the best firm, one where all of pieces of the firm are accountable for stability, and / or physical fitness center. For the reason that best business, all issues with this firm fit with each other. Just about every component (department / function / activity / etc.. ) really should match one other, and together they all operate to construct the sum total. That means marketing makes the guarantees, and production / satisfaction keeps the claims, and the government manages it all. For example, if the marketing department was planning a pro motion, all of elements – that the message, the paper, emblem, the typeface, the look, feeltexture – ought to be siphoned to make the most of the effectiveness of the message. To illustrate my point, one would choose different fonts to market a carnival compared to a mortuary.