The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can also be employed to define the ideal business, one where all sections of the firm have been in agreement, stability, or fitnesscenter. For the reason this best firm, all issues with the firm meet with each other. Every single portion (section / function / task / etc.. ) ought to complement the other, and jointly they all operate to build the total. That means marketing creates the promises, production / fulfillment keeps those promises, and also the government oversees it all. By way of example, if the advertising department has been developing a pro motion, all of elements – that the material, the newspaper, logo, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the power of the message. To illustrate my purpose, one would choose different fonts to publicize a circus as opposed to a mortuary.