The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can likewise be utilised to specify the ideal business, one where all of parts of the firm come in agreement, stability, and / or fitnesscenter. For the reason that perfect firm, all facets of this business meet together. Each and every aspect (section / function / activity / etc.. ) must complement one other, and collectively all of them work to construct the total. That means promotion makes the promises, production / fulfillment keeps those guarantees, and also the government oversees it all. For example, in the event the marketing section has been designing a promotion, all of aspects – the material, the paper, emblem, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the power of the message. To illustrate my purpose, one would choose distinctive fonts to market a carnival vs a mortuary.