The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be utilised to define the best firm, one where all regions of the firm are accountable for harmony, and / or fitness. In that ideal industry, all facets of this firm fit with each other. Each and every portion (department / role / task / etc.) ought to match the other, and collectively all of them operate to build the total. That means promotion creates the promises, generation / satisfaction keeps the promises, and the government oversees everything. As an example, if the marketing section was designing a promotion, all components – that the material, the newspaper, brand, the typeface, the design, texture texture – should be congruent to make the most of the efficacy of the content. To illustrate my purpose, one would choose various fonts to publicize a carnival versus a mortuary.