The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can also be employed to specify the ideal business, one where all portions of the business have been in agreement, stability, and / or exercise . For the reason this best industry, all facets of the business fit together. Every single component (department / function / activity / etc.) must match the other, and jointly they all work to build the sum total. This means marketing makes the guarantees, and generation / fulfillment keeps the claims, and also the administration oversees all of it. As an example, if the advertising department was creating a pro motion, all of elements – the message, the paper, brand, the typeface, the appearance, feel, and texture – ought to be siphoned to make the most of the effectiveness of the message. To illustrate my purpose, an individual would choose different fonts to publicize a pirate as opposed to a mortuary.