The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can also be utilised to define the best firm, one where all of portions of the business have been in agreement, stability, or fitness. For the reason that ideal business, all facets of the firm meet together. Every component (department / function / task / etc.) ought to match one other, and with each other all of them do the job to construct the sum total. This means marketing makes the promises, manufacturing / satisfaction keeps those promises, and the government manages everything. For example, in the event the advertising section has been creating a pro motion, all elements – that the material, the paper, logo, the typeface, the look, feeltexture – should be congruent to make the most of the efficacy of the content. To illustrate my point, one would choose different fonts to publicize a pirate as opposed to a mortuary.