The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can likewise be employed to specify the ideal firm, just one where all portions of the business are in agreement, stability, or physical fitness center. For the reason this ideal industry, all facets of the business meet together. Just about every element (section / function / activity / etc.. ) must match the other, and collectively all of them operate to construct the sum total. That means marketing creates the promises, manufacturing / satisfaction keeps those promises, and also the government oversees everything. By way of example, if the marketing department was developing a promotion, all aspects – the message, the newspaper, emblem, the typeface, the look, texture texture – ought to be siphoned to make the most of the potency of the message. To illustrate my purpose, one would choose different fonts to publicize a carnival vs a mortuary.