The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can likewise be used to specify the perfect business, one where all of regions of the firm are in agreement, stability, or fitness. For the reason this ideal business, all facets of the firm fit together. Each and every part (department / function / activity / etc.) ought to match one other, and together all of them function to construct the total. That means marketing makes the promises, generation / satisfaction keeps those promises, and also the administration manages all of it. By way of example, if the advertising section was creating a pro motion, all of factors – the material, the newspaper, logo, the typeface, the look, texture , and texture – should be congruent to make the most of the effectiveness of the message. To illustrate my purpose, an individual would choose different fonts to publicize a carnival as opposed to a mortuary.