The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be used to specify the best business, one where all of regions of the business have been accountable for stability, and / or physical fitness center. For the reason this perfect firm, all issues with the firm fit with each other. Every element (section / role / task / etc.) should complement one other, and together all of them function to build the total. That means marketing makes the promises, creation / satisfaction keeps the promises, and also the government manages it all. For example, if the marketing department has been planning a pro motion, all factors – the message, the paper, logo, the typeface, the appearance, texture , and texture – ought to be siphoned to maximize the power of the message. To exemplify my point, one could choose various fonts to market a pirate versus a mortuary.