The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may likewise be employed to specify the perfect firm, just one where all sections of the business are accountable for stability, and / or physical fitness . In this ideal firm, all facets of the firm fit together. Every single element (section / role / activity / etc.) really should match one other, and with each other all of them operate to build the total. This means promotion makes the promises, manufacturing / satisfaction keeps those claims, and also the government manages everything. By way of example, in the event the advertising department has been designing a pro motion, all elements – that the message, the paper, brand, the typeface, the design, texture , and texture – should be congruent to make the most of the potency of the message. To exemplify my purpose, one could choose different fonts to publicize a carnival vs a mortuary.