The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can also be utilised to define the best business, just one where all pieces of the firm have been accountable for harmony, or physical fitness center. For the reason this ideal industry, all issues with this business fit together. Every element (department / function / task / etc.) should match one other, and with each other they all function to build the sum total. That means marketing creates the guarantees, and production / fulfillment keeps the claims, and also the government oversees everything. For example, in the event the marketing department was creating a promotion, all aspects – that the message, the paper, emblem, the typeface, the look, texture , and texture – ought to be siphoned to maximize the potency of the message. To exemplify my purpose, one could choose various fonts to market a circus vs a mortuary.