The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can likewise be employed to specify the ideal business, one where all of sections of the business are in agreement, harmony, and / or fitnesscenter. In that best business, all issues with the business meet together. Each and every aspect (section / role / activity / etc.. ) really should match the other, and collectively all of them work to construct the full total. This means marketing creates the guarantees, and manufacturing / fulfillment keeps those guarantees, and also the government manages it all. By way of example, in the event the advertising department was developing a pro motion, all elements – the message, the newspaper, emblem, the typeface, the look, texture texture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my purpose, an individual would choose various fonts to publicize a pirate versus a mortuary.