The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be utilised to specify the ideal business, one where all of pieces of the firm come in agreement, harmony, or fitness. For the reason this best business, all facets of the firm fit together. Every component (department / role / activity / etc.. ) should match the other, and with each other all of them operate to construct the full total. That means marketing makes the guarantees, and manufacturing / fulfillment keeps those guarantees, and the government oversees everything. For example, in the event the marketing section was developing a pro motion, all elements – that the material, the paper, emblem, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my point, an individual would choose unique fonts to market a pirate compared to a mortuary.