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The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may likewise be utilised to define the best business, just one where all sections of the firm have been accountable for stability, and / or physical fitness center. In this perfect business, all facets of the business meet together. Just about every element (section / function / activity / etc.. ) ought to complement the other, and collectively all of them function to build the total. This means marketing makes the promises, manufacturing / fulfillment keeps those guarantees, and the government manages it all. For example, in the event the advertising department was planning a pro motion, all things – the message, the newspaper, emblem, the typeface, the look, texture , and texture – should be congruent to maximize the power of the message. To illustrate my purpose, one would choose different fonts to publicize a carnival as opposed to a mortuary.