The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition may likewise be employed to specify the best firm, one where all regions of the firm are accountable for harmony, and / or exercise center. For the reason that ideal business, all facets of this business meet together. Every aspect (section / function / task / etc.. ) should match one other, and together all of them do the job to construct the sum total. That means marketing makes the guarantees, and production / satisfaction keeps the guarantees, and also the administration oversees all of it. By way of example, if the advertising section has been creating a promotion, all of things – that the material, the newspaper, emblem, the typeface, the appearance, texture texture – should be congruent to maximize the efficacy of the message. To illustrate my purpose, one would choose various fonts to market a pirate as opposed to a mortuary.