The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be utilised to specify the perfect firm, one where all of portions of the business are in agreement, harmony, or exercise center. For the reason that best business, all issues with this business fit together. Every single part (department / function / activity / etc.. ) must complement the other, and jointly all of them do the job to construct the total. That means promotion makes the promises, production / satisfaction keeps those promises, and the government manages all of it. As an example, in the event the advertising section has been planning a pro motion, all elements – that the message, the newspaper, brand, the typeface, the look, texture texture – ought to be siphoned to maximize the efficacy of the content. To exemplify my point, an individual could choose various fonts to publicize a pirate vs a mortuary.