The dictionary defines congruity as significance: contract, stability, or fitness.That definition can also be employed to define the best firm, one where all regions of the firm are accountable for harmony, or exercise center. For the reason this ideal business, all issues with the firm fit with each other. Each and every aspect (department / role / activity / etc.) ought to match the other, and jointly all of them function to construct the total. That means marketing creates the guarantees, and generation / satisfaction keeps those promises, and also the administration oversees everything. By way of example, in the event the marketing department has been designing a promotion, all aspects – that the material, the newspaper, brand, the typeface, the design, texture texture – ought to be siphoned to maximize the efficacy of the content. To exemplify my purpose, an individual would choose different fonts to market a carnival compared to a mortuary.