The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be utilised to define the perfect firm, just one where all sections of the firm have been accountable for stability, or physical fitness center. In that ideal business, all facets of the firm meet together. Just about every component (section / role / activity / etc.) should complement the other, and with each other they all function to construct the total. This means marketing makes the guarantees, and production / satisfaction keeps the promises, and also the government manages all of it. For example, in the event the advertising department was creating a pro motion, all of elements – that the material, the newspaper, logo, the typeface, the design, feel, and texture – should be congruent to maximize the efficacy of the message. To illustrate my purpose, an individual could choose distinctive fonts to market a pirate versus a mortuary.