The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can likewise be employed to define the ideal firm, one where all parts of the firm are accountable for stability, and / or fitnesscenter. For the reason that best business, all issues with the firm meet with each other. Each aspect (section / role / activity / etc.) really should match one other, and with each other all of them work to build the sum total. That means marketing creates the promises, creation / satisfaction keeps the guarantees, and also the government oversees it all. For example, in the event the marketing section was planning a pro motion, all aspects – the material, the newspaper, logo, the typeface, the look, feeltexture – ought to be siphoned to make the most of the power of the message. To exemplify my purpose, an individual could choose distinctive fonts to publicize a circus as opposed to a mortuary.