The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be employed to define the best business, one where all of regions of the business come accountable for harmony, and / or exercise . For the reason this perfect industry, all facets of the business fit with each other. Just about every aspect (section / role / task / etc.) should match the other, and jointly all of them do the job to build the sum total. That means promotion makes the guarantees, and production / satisfaction keeps those promises, and the administration oversees everything. For example, in the event the marketing section has been designing a pro motion, all of aspects – that the material, the newspaper, brand, the typeface, the look, feeltexture – should be congruent to make the most of the power of the content. To exemplify my point, one could choose distinctive fonts to market a carnival vs a mortuary.