The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be utilised to specify the ideal business, one where all of sections of the business are accountable for harmony, or fitnesscenter. For the reason this best business, all facets of this firm meet together. Each and every aspect (section / function / task / etc.. ) need to match one other, and jointly they all perform to construct the total. This means marketing creates the promises, production / fulfillment keeps those promises, and the government oversees it all. By way of example, in the event the advertising department has been designing a pro motion, all of things – the message, the paper, emblem, the typeface, the design, feeltexture – should be congruent to make the most of the power of the content. To exemplify my point, an individual would choose different fonts to publicize a pirate versus a mortuary.