The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can likewise be utilised to define the perfect firm, just one where all parts of the business come in agreement, harmony, or physical fitness center. In this best business, all issues with the business fit together. Every single portion (department / role / activity / etc.) should complement one other, and collectively they all work to build the total. This means marketing creates the promises, generation / satisfaction keeps those claims, and also the government oversees all of it. As an example, in the event the advertising section was developing a pro motion, all components – the message, the paper, logo, the typeface, the design, feeltexture – ought to be siphoned to make the most of the efficacy of the message. To illustrate my purpose, an individual would choose unique fonts to market a circus vs a mortuary.