The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may also be employed to define the best firm, just one where all of regions of the firm come in agreement, stability, or exercise center. For the reason this best firm, all issues with this firm fit with each other. Every element (department / role / activity / etc.. ) ought to complement the other, and jointly they all perform to construct the sum total. That means promotion makes the promises, generation / fulfillment keeps the guarantees, and also the government oversees everything. As an example, if the advertising section was developing a promotion, all aspects – the message, the paper, logo, the typeface, the appearance, texture texture – ought to be siphoned to maximize the effectiveness of the message. To illustrate my purpose, an individual could choose distinctive fonts to market a carnival compared to a mortuary.