The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may likewise be used to specify the perfect firm, just one where all regions of the business come in agreement, stability, and / or physical fitness center. In that ideal business, all issues with the firm meet with each other. Every component (section / function / task / etc.. ) really should complement one other, and collectively they all do the job to build the total. This means promotion creates the guarantees, and manufacturing / fulfillment keeps the promises, and the administration manages everything. For example, if the marketing section has been developing a pro motion, all of factors – the material, the paper, brand, the typeface, the design, feeltexture – should be congruent to maximize the effectiveness of the message. To illustrate my purpose, one could choose different fonts to publicize a pirate vs a mortuary.