The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be utilised to specify the best business, one where all portions of the firm are accountable for stability, or fitness. In that perfect business, all issues with this firm meet together. Every single aspect (department / function / activity / etc.) really should complement one other, and with each other all of them perform to build the full total. That means marketing creates the promises, production / satisfaction keeps the guarantees, and the government manages it all. For example, in the event the advertising department was creating a promotion, all of things – the material, the newspaper, emblem, the typeface, the appearance, texture texture – ought to be siphoned to maximize the power of the message. To exemplify my point, an individual would choose various fonts to market a circus versus a mortuary.