The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be employed to specify the best business, one where all of regions of the business are accountable for harmony, or fitnesscenter. For the reason that ideal industry, all issues with this business fit with each other. Each and every aspect (section / function / task / etc.) really should match the other, and with each other all of them operate to construct the sum total. That means marketing makes the guarantees, and generation / satisfaction keeps the guarantees, and the government oversees all of it. By way of example, if the advertising department was designing a promotion, all of factors – the message, the newspaper, brand, the typeface, the look, texture , and texture – ought to be siphoned to maximize the potency of the message. To illustrate my point, one would choose unique fonts to market a carnival versus a mortuary.